Oliviero Toscani is internationally known as the creative force behind the most famous brands in the world, creator of images that have changed the history of communication. His institutional and corporate campaigns have brought subjects of social responsibility into the mainstream.

Toscani was one of the founding professors of the Mendrisio Academy of Architecture, he taught visual communication in various universities and wrote books on communication.
After nearly six decades of publishing innovation, advertising, film and television, he is now interested in the creativity of communication applied to various media, producing editorial projects, books, television programs, exhibitions and workshops.
He has won numerous awards such as the Golden Lion four times at the Cannes Film Festival, the Grand Prix d’Affichage twice, the UNESCO Grand Prix, the Saatchi & Saatchi Creative Hero Award and several Art Directors Club awards from around the world. The Academy of Fine Arts of Urbino awarded him the Il Sogno di Piero prize. He received the title of Academic of Honour from the Academy of Fine Arts in Florence and that of Academic of Merit from the Academy of Perugia. In 2021 he received the Lorenzo il Magnifico Career Award at the XIII Florence Biennale. In 2017 he obtained honorary degrees from the Academy of Fine Arts of Brescia and from the Universidad Autónoma del Estado de Hidalgo, and in 2018 from the University of the Arts in Zurich. Oliviero Toscani is an honorary member of the Leonardo Committee and of the European Academy of Sciences and Arts.