{"id":2401,"date":"2016-02-26T11:23:24","date_gmt":"2016-02-26T11:23:24","guid":{"rendered":"https:\/\/mazzoleniart.com\/mazzoleni-art-on-wallpaper-magazine-2\/"},"modified":"2023-09-06T16:01:57","modified_gmt":"2023-09-06T16:01:57","slug":"mazzoleni-art-on-wallpaper-magazine","status":"publish","type":"post","link":"https:\/\/mazzoleniart.com\/it\/mazzoleni-art-on-wallpaper-magazine\/","title":{"rendered":"Mazzoleni Arte su Wallpaper Magazine"},"content":{"rendered":"

Our new favourite apartment in Rome doesn’t belong to the kind of pedigreed aristocrat that typically holds the keys to high-end real estate in this ancient city. Instead, it belongs to Fend’. Designed by Emiliano Salci\u00a0and Britt Moran, of Dimore\u00a0Studio, the apartment unfolds on the second floor of Palazzo Fendi, a t7th-century pile located on Largo Colo Goldoni in the heart of Rome, just down the street from the Spanish Steps. Previously a ho-hum Fendi store and anonymous office space, it has been ambitiously reconceived and refurbished as a five-storey cultural, retail, hospitality and entertaining complex for the brand and its clients. Following the opening of Fendi’s new headquarters in the refurbished fascist-era Palazzo della Civilt\u00e0 in Rome’s outer EUR district (see W*201), Palazzo Fendi now houses a two-floor store designed by Gwena\u00ebl Nicolas and a seven-suite hotel, Fendi Private Suites, while the top two floors will soon welcome an incarnation of Rainer Becker’s contemporary Japanese restaurant Zuma, as well as a rooftop bar.
\n‘Each maison at LVMH has a store which is much more than the store<\/em>,’ says Fendi CEO Pietro Beccari, who has overseen the brand’s recent empire building in Rome. ‘It’s the living incarnation of the brand.<\/em>\u00a0Dior has Avenue Montaigne, Louis Vuitton has tl Champs-Elysees, we have Rome. There is no other\u00a0place where you can so precisely understand our very\u00a0personal vision of luxury’.
\n<\/em>As for the Fendi apartment, which sits above the\u00a0shop but below the hotel, it is the crown jewel of this new project. Salci\u00a0and Moran were picked for project nearly two years ago by Beccari and Silvia Venturini Fendi, creative director of Fendi’s access and menswear. ‘We love their work, their artistic approach, their aesthetics and their attention to detail<\/em>‘ says Bcccari, who together with Venturini Fend commissioned the duo to create a collection of design\u00a0pieces for Design Miami in 2014\u00a0in the lead up to the Palazzo’s refurbishment. Entitled ‘Roman Lounge<\/em>‘ the well-received display featured two light sculptures,\u00a0a black iron and smoked glass bookcase, a square\u00a0dining table, two\u00a0crocodile and leather armchairs,\u00a0and a sheared mink-covered chaise longue, all of which were originally conceived for this apartment. ‘Seeing these\u00a0pieces in their ultimate destination very exciting<\/em>‘ says Venturini Fendi.
\nKnown for their skilfully entered interiors, Salci\u00a0and Moran have the eye of seasoned, finicky collectors, but also understand the joys of flopping on the\u00a0couch. The combination of museum-worthy art and design pieces assembled in rooms that look holiday-home welcoming is spellbinding. ‘The space was already beautiful<\/em>‘ says Moran. With lofty 4.2m-high ceilings, double doors, classic windows and massive piles of decorative stucco, there was plenty there for the duo to\u00a0work with. ‘We wanted to just\u00a0furnish it\u00a0and put some colours in.’
\nMoran is being modest, of course. This was more than a quick paint job, and involved faithfully refurbishing all the historical details, right down to the brass doorknobs and the iron lattice entry way, in-depth research into rare vintage furniture and objects, and an injection of contemporary punch.
\nSalci and Moran washed the walls and ceilings with a blue-grey shade of sage that they mixed themselves, resulting in a dramatic Ladur\u00e9e box-effect. Vintage-looking matt\u00a0brass touches, all custom-designed by Dimore, are everywhere – from doorway linings to the sculptural cages designed to cover\u00a0unsightly radiators, air-conditioning units and lighting systems, and which glow like golden bamboo rods.
\nEven the lift has been caged in brass rods and capped with a huge sculptural dome that resembles an art deco perfume bottle. The designers added Kentia\u00a0palms throughout the space and a 19th-century wood bark carpet in the living room (‘It\u00a0cost a fortune<\/em>,’ admits Salci, slightly guiltily), which create an exotic, almost colonial feel to the space. ‘It’s not Roman’\u00a0<\/em>remarks Moran. ‘But it’s very Italian<\/em>‘.
\n‘It had to have a very warm feeling, nor like a store, but a home to relax in, a place to drink a glass of wine or cup of tea<\/em>,’ says Salci. ‘So\u00a0the lights were very important. There are no technical lights anywhere.<\/em>‘
\nInstead, every soft-glowing lamp is either a mideentury masterpiece, such as Ignazio Gardella’s table lamps for Azucena\u00a0or Stilnovo appliqu\u00e9s, or a custom-made\u00a0piece by Dimore, like the sculptural brass and glass tube installation in the foyer, the wall sconce in the living room crafted from Fendi Selleria leather, or the monumental Pergamena leather and brass chandeliers hanging over the dining room table.
\nJust as homey are Axel Vervoordt’s upholstered armchairs, which\u00a0Dimore\u00a0paired with its own custom-made, gold silk-fringed, pine green velvet day beds in the living room. A cosy chaise longue, covered in Fendi’s plush sheared pink mink, paired with\u00a0Meret\u00a0Oppertheim’s\u00a01949\u00a0‘Traccia<\/em>‘\u00a0table, invites visitors to take a nap in the fitting room, where the walls\u00a0are\u00a0lined\u00a0with\u00a0midnight blue silk fabric. In the dining room, a giant square table with a geometric iron base, surrounded by chairs that\u00a0Dimore\u00a0sourced from the Fratelli Levaggi chair workshop in Liguria and covered with\u00a01920s\u00a0fabric, is large enough to host 16 people at a seated dinner.\u00a0Meanwhile, the apartment’s exceptional collection of modern art includes pieces by Agostino Bonalumi, Lucio Fontana and Nunzio, on loan from the\u00a0Mazzoleni\u00a0gallery in Turin<\/strong>.
\nThe apartment is intended to be used exclusively for entertaining Fendi’s top VIP and celebrity customers. ‘It will allow or to have some friends over for a meal or for drinks in the heart of the city<\/em>,’ says Beccari. ‘It will be an experience money can’t buy<\/em>!’ In fact, the only thing missing here is a bedroom. But with Fendi’s new hotel upstairs, beautiful sleeping arrangements are just a flight of stairs away.<\/p>\n

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Our new favourite apartment in Rome doesn’t belong to the kind of pedigreed aristocrat that typically holds the keys to high-end real estate in this ancient city. Instead, it belongs to Fend’. Designed by Emiliano Salci\u00a0and Britt Moran, of Dimore\u00a0Studio, the apartment unfolds on the second floor of Palazzo Fendi, a t7th-century pile located on […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[157,1],"tags":[],"class_list":["post-2401","post","type-post","status-publish","format-standard","hentry","category-news-it","category-uncategorized"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/mazzoleniart.com\/it\/wp-json\/wp\/v2\/posts\/2401","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mazzoleniart.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mazzoleniart.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mazzoleniart.com\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mazzoleniart.com\/it\/wp-json\/wp\/v2\/comments?post=2401"}],"version-history":[{"count":1,"href":"https:\/\/mazzoleniart.com\/it\/wp-json\/wp\/v2\/posts\/2401\/revisions"}],"predecessor-version":[{"id":15281,"href":"https:\/\/mazzoleniart.com\/it\/wp-json\/wp\/v2\/posts\/2401\/revisions\/15281"}],"wp:attachment":[{"href":"https:\/\/mazzoleniart.com\/it\/wp-json\/wp\/v2\/media?parent=2401"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mazzoleniart.com\/it\/wp-json\/wp\/v2\/categories?post=2401"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mazzoleniart.com\/it\/wp-json\/wp\/v2\/tags?post=2401"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}